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The back end data management is managed by the same company that manages the largest penny auction in the world!They have the best systems, best architecture and integrations that will be sustainable for massive growth. Richard Anzalone, V. P. of Sales, knows the network marketing industry inside and out with his 20 years of experience, both as a field leader and serving in key corporate roles. The business opportunity is actually combined with two business models: Bidxcel and Xcelbids. Xcelbids is the eCommerce site with a retail mall and 3 platforms of auctions; one of which is penny auctions. Bidxcel is the back office, if you will, that supports the affiliates as well as the network marketers within Bidxcel. The Bidxcel Compensation Plan is broke down in a way that you can make money by referring customers to your Xcelbids website to shop and use bids thus allowing you a piece of the profit sharing and / or you can grow your Bidxcel business by adding affiliates to your 3 x 9 ‘placed’ matrix. You can participate in some or all of the available income streams within Bidxcel. Bidxcel seems to be thinking and thinking about Kevin Thompson, who has done work for Bidify, and attorney Richard Waak who has done a lot of work with Zeek Rewards. Bidxcel also has in house attorney David Koerner ensuring legal compliance.